Case study · Laser Vision Centre Derby

From vague mentions to the #1 choice in AI search.

We rebranded and rebuilt the clinic’s website on a budget, then ran it as one lead engine: Google Ads and SEO driving consistent enquiries, and AI search now naming the clinic first.

WebsiteSEOGoogle AdsAI search
Award-winning site · CSS Nectar
Laser Vision Centre Derby — homepage
#1
in ChatGPT, Perplexity and Gemini
£9M+
of leads through the website
5 yrs
consistent results
01The brief

Invisible in AI search, and a website that didn’t match the clinic.

Laser Vision Centre Derby needed a website that matched the quality of the clinic, and a steady flow of new patient enquiries. As AI search grew, ChatGPT, Perplexity and Gemini were grouping the clinic with unrelated businesses, burying it under hospital listings, or not mentioning it at all.

Laser Vision Centre Derby — the old website
02The Quad Lead Engine

Website, SEO, Google Ads and AI search, built to work as one system.

Every channel feeds the same website. The site converts the traffic, SEO and Google Ads bring it in, and AI search makes sure the clinic is the name people hear first.

Website A rebuilt site designed to turn visitors into enquiries.
SEO Technical and on-page work so the site ranks for the searches patients make.
Google Ads Ongoing campaigns driving consistent leads through the website.
AI search Content and entity signals that change how AI engines describe the clinic.
AI search before: Laser Vision Centre Derby not mentioned
03The build

A new site on a budget, as the foundation for everything else.

The clinic was rebranded and its website rebuilt end to end, on a budget, to give it a solid foundation. The site went on to win recognition from CSS Nectar, and every channel since has been built on top of it.

Laser Vision Centre Derby — the new website
Five years, one relationship

A steady climb, not a one-off win.

  • 2021 New website designed and built end to end
  • 2022 SEO and paid ads layered on for steady lead flow
  • 2021–26 30+ leads a month, every month
  • 2026 AI search programme begins
2021
2022
2021–26
2026
AI search

The same search, a very different answer.

Dragging the divider shows the same AI search before and after the work.

AI search before: Laser Vision Centre Derby not mentioned
AI search after: Laser Vision Centre Derby recommended first
Before — the old siteAfter — live now

— client quote to come —

The result
#1
top AI recommendation, on every engine tested

The definitive first choice in AI search.

ChatGPT, Perplexity and Gemini now name Laser Vision Centre Derby as the top recommendation for eye clinics in Derby. Through the website, Google Ads and SEO, the clinic has generated over £9M worth of leads.

ChatGPT — top recommendation
Perplexity — top recommendation
Gemini — top recommendation
AI answer recommending Laser Vision Centre Derby first

Want your business to be the name AI gives?

Website, search and AI visibility, working together as one lead engine.