01 · Foundation
Account audit & rebuild
Most accounts I inherit are leaking budget — wrong bidding strategy, broken conversion tracking, generic keywords. I rebuild the foundation so every pound spent has a job.
Paid Ads · Service 05 / 06
Google ads, managed.
Most agencies set your campaigns up, switch the dashboard on, and bill you for it monthly. I run them like the money is mine every campaign.
All channels run in-house. No outsourced media buyers. No white-label resellers.
02 · Structure
Campaign architecture
Tight ad groups, exact-match negatives blocking the wrong searches, one bidding strategy per campaign goal. Boring, methodical, the reason your CPL drops.
03 · Tracking
Conversion tracking that works
Forms, calls, and purchases tracked properly through GTM. No dashboard fog — when Google says you got a lead, you actually got a lead.
04 · Bidding
Smart bidding, started right
Maximise Clicks until there is enough data, then Maximise Conversions once the algorithm can learn. Most agencies skip step one — that is why their campaigns flatline.
05 · Optimisation
Weekly hands-on management
Negative keywords added, search terms reviewed, ad copy tweaked, budgets reallocated. The unglamorous work that separates a £30 CPL from a £90 one.
06 · Reporting
Monthly reports you will actually read
One page. Spend, leads, cost per lead, the best-performing ad, one change made, one recommendation for next month. No jargon, no fluff.
Track record · Career highlights
The maths only matters if it works. It works.
Best results across Google Ads accounts I’ve personally managed.
5+ yrs
longest relationship
+234%
best YoY growth
−55%
biggest CPA reduction
Case studies · 04 selected
01 Google
Ashford Tarmac
Cost per lead nearly halved.
Refined the keyword set over 16 months, cutting broad-match terms pulling in researchers not buyers. Conversion rate rose 83%, CPA dropped from £108 to £49.
−55%
cost per lead
+83%
conversion rate
200+
quotes
02 Google
Laser Vision Centre Derby
Tripled enquiries. Cut CPA 21%.
Inherited a single regional clinic competing against Optical Express and Specsavers. Rebuilt tracking, refined targeting, and scaled spend confidently as the data proved out.
+234%
yoy increase
596
Bookings
vs 4
national chains
03 Google
Powerflush Know It All
Doubled the leads. Held the cost.
Five-year client. Built the original campaign, optimised through every seasonal cycle, then scaled hard on Performance Max once the conversion data was rock solid.
2×
yoy increase
1,317
leads
5+ yrs
client tenure
04 Google
Citi Hawk
Dormant account brought back to life.
Restructured a near-dormant Google Ads account for a London falconry-based pest control specialist. Twelve-fold spend growth in year one, with conversion volume climbing through the year.
12×
spend growth
65
valuable leads
+642%
click growth
Pricing that scales with your spend, not against it.
Flat fees up to £20k/month of ad spend. Percentage-based above. Your budget goes direct to Google, I never touch it.
Essentials
One platform, one campaign system, all the basics done properly.
£500 / mo
+ ad spend paid direct to platform
- One channel
- Up to 4 active campaigns
- Server-side conversion tracking
- Weekly optimisation
- Monthly performance review
- CRO included · landing-page fixes
Growth
The plan most clients pick. Two or three platforms, run together.
£950 / mo
+ ad spend paid direct to platform
- Up to 3 channels
- Unlimited active campaigns
- Creative production included
- Bi-weekly strategy call
- Server-side tracking + offline conversions
- Direct line to Shakeel
- CRO included · session recordings & A/B testing
Full stack
For brands running everywhere their buyers spend time.
£1,800 / mo
+ ad spend paid direct to platform
- All channels included
- Dedicated creative producer
- Weekly strategy call
- Custom dashboards & attribution
- Quarterly on-site planning day
- Priority response · 12h
- CRO included · full conversion programme
- Month-to-month — no long contracts
- Your ad budget goes straight to the platform — never through us
- No media-buying mark-ups, no surprise invoices
Client voice
“The service goes beyond what we envisaged. We’ve been live for 2 weeks and have had multiple calls, quotes and a new contract from his work. A must for any company wanting to stand out.”
“He really listened to what I wanted and delivered a clean, modern site that looks amazing on all devices. Super easy to work with and very professional.”
“One step ahead at every point. No downtime in the switch. Nothing is impossible and the after sales service is truly fantastic.”
“Very informative, creative and I was given so much help and advice. I would recommend them and use them again in the future.”
FAQ
Before you book a call.
The questions every business owner asks me on the first call answered up front so we can spend the call on the work.
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For Google Search, £500/mo is a sensible floor. Below that the data is too thin to optimise.
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Yes. Always. Your accounts, your billing, your data, your pixel. I work inside them with managed access. If we ever stop working together, you keep everything including the campaigns, audiences, and learnings.
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Search ads can pull leads in week one maybe in day 1. Expect month one to be diagnostic, month two to be optimisation, month three to be scale.
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It usually is. I will tell you on the audit call. If your funnel is the bottleneck, I will fix the page (or build a new one) before scaling spend otherwise we are just buying expensive bounces.
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Yes static, motion, and UGC-style. The Multi-channel and Full Stack plans include it. On Single Channel, you can either supply assets or pay creative on a per-piece basis.
30-min strategy call · free
I will tell you what to spend.
Bring your current spend, channels, and offer. I will walk through what I would change, in what order, and what to expect on the call. No follow-up deck.
01 Spend audit
02 Channel plan
03 90-day forecast