Website Design Process
[the attention to detail]
The difference between an unproductive website and one that actually gets a return on your investment lies in the attention to detail:
Brand Identity
If your business was a movie character, what would it's persona be? Using the StoryBrand Brand Script I will find your voice and clarify your messaging so that you connect with your customers on a deeper more consistent level. Delving even deeper, we can craft the most compelling mission statement, brand values and find your voice.
Brand Styling
Your Logo, Colours and Typography are just the start, for better results, I'll work on your graphic & image style and build a powerful, state of the art 'Design System' used to visually representation your Brand Identity with the building blocks that will be used for your website.
UX Design
88% of online consumers are less likely to return to a website after a bad User Experience (UX)! Wow that's a sobering statistic and the reason why you should take this step as seriously as I do. Armed with a deep understanding of your Ideal Customer Profile (ICP), I will map out a 'user journey' which meets your objectives and solves your ICP's problem(s). I 'll then complete the 'Content Design' stage and end with wire frame designs that will be delivered to your inbox for discussion.
Copywriting
I will use AI to write compelling copy for your website that is trained to capture your brand voice. I will use frameworks such as PAS, FAB and BAB to convert users to customers and as a massive bonus all the copy will blend seamlessly into the user journey and use advanced levels of SEO.
UI Design
In User Interface Design each screen or page will be meticulously designed on mobile screens first just as I designed in previous stages, e.g. User Journey. It's imperative that the websites is designed for the mobile user first then I'll move onto table/laptop and finally desktop designs. I will send high fidelity designs to you using Figma.
Web Development
I use either Wordpress or Astro (SSG) to build websites but unlike most web developers I don't merely build web pages, advanced SEO strategies are included saving your money on later marketing costs and ranking you even higher in search engines. It doesn't stop there either, your website will use AI heat mapping tools to record what users do on your website for analysis later on. Even more advanced features like micro animations, conversion tracking and speed optimisation will boost your website past your competition.
After Launch
I'm obsessed with results, that's why I will continue to work on your website even after launch where I identify areas for improvement, optimising conversion and more. I want results just like you!
Let's take your business to the next level
[Start your website upgrade]
01
Discovery Call
I'll quickly understand what's the best action to take.
02
Plan & Execute
I'll meticulously plan and execute a masterpiece website.
03
Launch
Go live ^ go to the next level.