Website design process
[the attention to detail]
The difference between an unproductive website and one that actually gets a return on your investment lies in the attention to detail:
Brand identity
If your business was a movie character, what would its persona be? We use the StoryBrand Brand Script to find your voice and clarify your messaging, so that you connect with your customers more consistently. We then craft your mission statement and your brand values.
Brand styling
Your logo, colours and typography are only the start. We develop your graphic and image style, then build a design system that carries your brand identity through every building block of your website.
UX design
88% of online consumers are less likely to return to a website after a bad user experience, which is why we take this step as seriously as you do. We build a deep understanding of your ideal customer profile, then map a user journey that meets your objectives and solves their problems. We complete the content design stage and send you wireframes to discuss.
Copywriting
We use AI trained on your brand voice to write compelling copy for your website. We apply frameworks such as PAS, FAB and BAB to turn readers into customers, and the copy blends into the user journey while carrying advanced SEO.
UI design
We design every screen on mobile first, exactly as we did in the earlier stages. Once the mobile design is right we move on to tablet and laptop, then desktop, and we send you high fidelity designs in Figma.
Web development
We build in WordPress or Astro, and we include advanced SEO in the build, which saves you money on marketing later and ranks you higher in search engines. Your website also uses AI heat mapping tools to record what visitors do, so we can analyse it later. Micro animations, conversion tracking and speed optimisation put your website ahead of your competition.
After launch
We keep working on your website after launch. We identify areas for improvement and raise the conversion rate, because the result is the whole point of the project.
Let's take your business to the next level
[Start your website upgrade]
01
Discovery Call
We quickly work out the best action to take.
02
Plan & Execute
We plan and build a website that is designed to bring you leads.
03
Launch
You go live, and then we bring the traffic.