information and tips on using AI

How to get your business recommended by AI search engines

Most businesses are still optimising for a world that has already changed. Google’s traditional search is no longer the dominant search engine. ChatGPT, Perplexity, Google Gemini, and Claude are now where a growing number of people go first when they need a service, want a recommendation, or are comparing their options. If your business is not showing up in those answers, you are handing leads to competitors who are.

What is GEO?

Unlike traditional SEO, GEO works to benefit AI search engines and increase your website’s chances of being recommended by each AI. For those looking to understand GEO and how to make sure you don’t fall behind competitors.

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What does AI look for when it comes to my website?

AI doesn’t browse your website the way a person does. It extracts information, looking for direct answers and content that matches the question it has been asked. If your pages are cluttered, slow to load or just plain broken, AI moves on.

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Does SEO still matter?

The fundamentals of SEO, clear structure, fast load times, mobile friendly design and credible backlinks are also what gives AI a strong foundation to work from. A well optimised website for traditional search has an advantage when it comes to GEO, helping get your business better results.

Read more: Does SEO still matter?

Will AI replace Google search?

Google is already integrating AI into its search engine. AI Mode is live in UK searches, and Gemini is becoming part of the search journey rather than a separate tool. Traditional search does still exist, but the space it is occupying is shrinking, as people are rapidly switching to AI search. Make sure you adapt before it’s too late.

Read more: Will AI replace google?

Which AI search engine is best for my business?

Your business should be targeting every AI search engine, targeting just one is not optimising efficiently. The good news is that with GEO, you can ensure your website performs well across each AI model.

Read more Which AI search engine is best for my business?

How AI is supporting business growth

AI search is changing how people find businesses. It is also changing how businesses operate. Productivity gains of up to 133% have been recorded for small and medium businesses that have adopted AI tools, and 68% of businesses report currently using AI in some capacity.

Read more: How AI is supporting business growth

FAQs

How quickly is AI search growing?

The seven leading AI search tools drew a combined 10 billion web visits in April 2026 alone. ChatGPT has over 5.5 billion monthly visits. Claude grew by 306% in four months. The growth is not slowing.

Is GEO only relevant for certain types of business?

Not at all, any business that relies on people finding them online benefits from GEO. It’s particularly valuable for local service businesses where AI search is increasingly the first place customers look before making contact.

What does a GEO audit cover?

It looks at how your website is currently being read by AI search engines, where your business is and is not appearing, how your content is structured and whether your business information is consistent across platforms. The output is a clear list of what to fix and in what order.