Case study · Ashford Tarmac

From first build to a reputable business.

An 8 year partnership including website, SEO and paid ads, helping build the business over time.

WebsiteSEOPaid ads
Awwwards nominee · Aug 2024
Ashford Tarmac — homepage
£1M+
generated in 2026
8 yrs
running partnership
01The brief

A website which represents the scale of work undertaken.

Ashford Tarmac needed a website that matched the reputation of their work, and consistent lead generation.

As an already well established business, the target was to properly reflect their values and quality of work.

Ashford Tarmac — the old website
02The approach

Website and rebrand was the initial priority.

The engagement started with a full website rebuild and rebrand, then layered on SEO and paid ads to build consistent lead volume.

Ashford Tarmac — rebrand
03The build

A new site, a unique identity and ongoing support to help grow.

The new site was designed and built end to end with fresh branding to better represent the business, and went on to gain recognition from Awwwards. We have run ads and SEO since to keep a consistent flow of enquiries.

Ashford Tarmac — website build
An 8 year running partnership

A steady climb, not a one-off win.

  • 2018 SEO work began and website management
  • 2019 Paid ads begin, working to bring more leads
  • 2024 Website overhaul was undertaken and a rebrand was completed
  • 2026 Consistent growth for the website with frequent monitoring and updates
2018
2019
2024
2026
The rebuild

Same business, with a fresh and unique look.

Dragging the divider shows Ashford Tarmac's old site against the rebrand live today.

Ashford Tarmac — old website
Ashford Tarmac — new website
Before — the old siteAfter — live now

— client quote to come —

The result
£1M+
generated in 2026 from the website alone

A website which would convert viewers into leads.

The website rebuild worked to create an engaging experience for those who visited, which when paired with the SEO and paid ads, allowed for optimal growth as it brings in more leads over time.

Unique and bespoke website
Consistent leads generated
Brand authority represented through website
Ashford Tarmac — results

Want your website to look as good as your work?

This is the model going into 2027: website and search, working together.