The research behind effective web design packages

The research behind effective web design packages

I researched the top web design providers, including freelancers and agencies in Kent, and scrutinised their website packages from a business, marketing, and technology perspective. My goal was to understand what exactly was being offered and why the same website can cost £2,000 at one agency and £4,000 at another. With over 15 years of experience in web design and digital marketing, I used this information to devise the best possible solution for businesses.

Is a website just a website?

Think about a car—it’s not just a car. It can be customised to serve a specific purpose beyond getting from A to B. To win a Formula 1 race, a car needs to meet different criteria than one used for the school run, but it’s still just a car, right? Similarly, your website is not ‘just a website.’ Like an F1 car, your business website should ‘perform,’ meaning it should load quickly, be mobile-friendly, generate leads, build trust, etc. The coding under the hood of your website can be done in many ways. If done poorly, it simply won’t perform, and the scary part is, you might not even know, as the client-facing part might look fine.

Comparing two identical websites

I could show you two identical websites that perform differently, and you wouldn’t know the difference! That, in itself, answers the question to some extent, but there’s more to it than that. The point is, you can pay the same amount for the same website, and you wouldn’t know the difference. That’s why it’s important to compare apples with apples and ensure you understand what’s being offered.

Carefully crafted website packages

During my research, I couldn’t find a website package that covered everything I had in mind—a complete solution. I devised three unique website packages specifically designed to tick boxes you don’t even know you need (no offence). Some basic items your website should be doing include being found through Google, understanding how users interact moving forward, generating new business, increasing trust, and complying with new standards such as Google Mobile-First—all of which are covered in my packages and then some!

My new website packages are fixed-price for the website itself and include amazing additions that I guarantee will give you a better rank and generate more leads than other website packages you’ll find. How can I make that statement? Easy—I’ve devised a solution that includes industry-recognised standards known to improve these areas. I also know that 100% of the website packages I researched did not include these items. These are the elements your business needs to outperform its competition.

You can access the website packages here, but since these packages are so new and I don’t want my competition copying them, the full spec lists can be emailed upon request.