Maximising website leads using Google Analytics data

This isn’t about driving more traffic to your website to obtain leads; it’s about using the existing data you already have to generate more leads. But how does this work?

Leveraging Google Analytics for lead generation

Google Analytics is the go-to software for gathering information about your website traffic. It provides valuable insights such as how many visitors came to your website, their location, how they found your site, and which pages they visited. But did you know you can take this a step further? With the right tools, you can actually see details of each visitor, including their name, telephone number, and location.

Why this data is valuable

Imagine being able to contact people who visited your website but didn’t reach out. These are potential customers who are already interested in your products or services. By following up, you can convert these warm leads into sales. Although you might encounter some rival companies or marketing firms, the value of this data cannot be overstated. Businesses often spend thousands on databases that can’t match this level of detail, making this an incredibly cost-effective lead generation strategy.

Obtaining website analytics data

To access this valuable data, you first need to ensure your website has Google Analytics set up. If you’re unsure, ask your web designer or contact us for assistance. Once set up, you can install an add-on like the Fastbase Google Analytics Tracking Add-on. This tool allows you to extract detailed information about your visitors, which you can then analyse and export into a spreadsheet for your sales team to use.

The sooner you act on this data, the better your conversion rates will be. By contacting potential customers shortly after they visit your site, you increase the chances of turning them into clients, as they will likely still have your business fresh in their minds.

Types of website data you can obtain

The data you can collect includes:

• Company name
• Location
• Phone number
• The person who visited your website from that company
• Email address
• LinkedIn profile (if applicable)

This information allows you to tailor your follow-up communications, increasing the likelihood of successful conversions. Below is a snapshot of the kind of details you can expect to see when you log in:

Need help with lead generation?

If this process sounds too technical or you simply do not have the time, please get in touch.